Vehicle Wraps & Lettering, Signs, Promotional Marketing, Wholesale Printing, Graphic Design, Screen Printing, Business Cards, Stickers, & Magnets.
Feel free to call us: 609.294.3442
Posted by: In: Advertising, branding, Create, Marketing 20 Feb 2018 0 comments Tags: , , ,

While signs may seem like a trivial item for a business, not having an attractive sign may actually be costing you more than you think!

Did You Know?

– Signs attract nearly HALF of a start up business’s new customers.

– Without a sign 35% of passerby’s wouldn’t know your business was there if you didn’t have sign.

How Is It Costing Me?

Studies show that adding or changing a sign directly improves sales revenue.

 

Take a look here at this image which breaks down “The Benefits of Signs”

The Benefit of Signs [infographic]

 


Now that you’ve seen some legitimate stats on Signage and how it can affect your business directly, you are probably thinking, hmmm is my sign alright? Should I get a new one? Well, you are in the right place. Coastal Sign and Design specializes in doing custom signs for small businesses!

Send us an email or give us a call and we can spend some time discussing what would work best for you.

Email: [email protected] or Phone: 609.294.3442

 

Posted by: In: Create, Marketing, News 13 Feb 2018 0 comments Tags: , , , , ,

Vinyl Wraps are always advertised as “car wraps” or something that is strictly for a vehicle. They are SO much more than that!

In some online web searches, an adorable article turned up in our search results that triggered this blog post. A shop in the U.S. was asked to lend a helping hand for a young child who suffers from plagiocephaly, which is an issue roughly 13% of infants in America face. This causes them to wear a cranial helmet. Cranial helmets are typically white, boring, and can seem “sad” for the child wearing it, BUT this in this instance, the helmet was wrapped!

Wrap Buddies DOC Band Helmet Wrap Absolute Perfection (3)

https://www.vehiclewrapping.com/2015/09/doc-band-cranial-helmet-wrap/

 


What Else Can be Wrapped?

The wrap world is filled with almost endless possibilities. Coastal Sign has the ability to wrap things as unique as a cranial helmet and so much more. We very recently wrapped some of our walls in the shop, and we have even done bedroom wall wraps!

Take a Look at Some of Our Work:

– Star Wars Wall Wrap –

– Dark Hedges, Ireland – 

 


Interested in getting something like this done in your home or office?

Coastal Sign & Design is happy to help!

Give us a call or send us an email and we can discuss your ideas for a custom wrap.

Email: [email protected] || Phone: 609.294.3442

 

As many small businesses know, people love to be given promotional items. They help put your name out and keep your logo on the go almost effortlessly.

 

Top 10 Promotional Items in 2017:

1. Writing Instruments

2. Shirts

3. Bags

4. Calendars

5. Desk/Office Accessories

6. Hats/Headwear

7. Drinkware

8. USB Drives || Flash Drives

9. Health & Safety Products

10. Outerwear

 


It’s a new year and it is time to gear up for all of the events your business will be at, with the best of the best in promotional items.

Predicted Top Promotional Item in 2018:

– Pop Sockets –

What is a Pop Socket?

Add a single Pop Socket, or a pair of Pop Sockets, to the back of almost any mobile device to transform its capabilities. Pop Sockets “pop” whenever you need a grip, a stand, an earbud-management system, or just something to play with.

Image result for what is a popsocket

How Will They Be Successful?

Pop Sockets are going to be HUGE in 2018 due to their ability to customize. A business will have the ability to take their logo, an image, or even just text to customize a pop socket. Pop Sockets go along with subliminal advertising. For starters, when you give out a Pop Socket at a trade show, festival, or even just boxed up as a free gift in packages, people will remember who gave them a cool promotional item. They will most likely stick it right to the back of their phones, in turn, seeing it multiple times a day, and showing off your logo to anyone who happens to be around.

 

Image result for custom popsocket

 


 Coastal Sign and Design has the ability to put your logo on any of the promotional items from 2017 as well as the predicted product for 2018!

Send us an email to [email protected] or Give us a call at 609.294.3442

 

Posted by: In: Marketing, News 30 Jan 2018 0 comments Tags: , , , ,

NEW, NEW, NEW!

With eight new colors being added to the selection of this wrap vinyl that takes it up a notch to 110 colors!

 


Get to Know 3M 1080 Wrap Vinyl

Expected Performance Life:
– 7 years for Matte, Satin, and Gloss
– 5 years for Carbon Fiber and Brushed Metal

– Six distinctive-looking finishes: matte, satin, gloss, carbon fiber, and brushed metal

– Removable with heat and/or chemicals

 


 Ted Mitchell (General Manager) of Coastal Sign and Design is a 3M Preferred Graphics Installer

 


For an Example of Our Work With 3M 1080 Visit: http://www.coastalsign.net/portfolio/2015-bmw-m6-full-wrap/

 

A New Kind of Vehicle Wrap

Getting amazing results from your next design or advertisement comes down to two things: eye popping color and great graphics!  Your presentation may be the deciding factor in your clients decisions, so ensuring your advertising materials are top notch is essential.  A vehicle wrap is a great option for getting your name out where people can see it, not to mention that it is one of the most effective forms of advertising.  As opposed to paying for advertising frequently, vehicle wrapping is a one time cost that will last you for years!  A vehicle wrap is not a stationary advertisement, it has the capability of following you wherever you go.

Choosing one of the new 3M 180 wraps with micro channel technology is a great option for your next vehicle wrap that will make you stand out! An oustanding new feature of the mC series is the micro channeling technology.  It’s non-visible air release channels let trapped air exit through the sides of the graphic, which makes for a fast and bubble-free installation!  The wrapping material is a 2-mil cast vinyl film with excellent hiding power that conforms to many types of shapes and curves.  It offers a lot of versatility with slideable, repositionable, pressure-activated adhesive. 3M 180mC now comes in the 22 new colors offered by 3M, making its’ total color palette include 84 colors. If you’d like the ultimate flexibility in designing options choose the 3M IJ180mC, this material can be printed on to create just about anything you can think of.  Pair it with the 3M Latex Film wraps that can conform to many different types of shapes and textures with 150% stretch that will make any vehicle look great! These long term durable and removable films are great for indoor and outdoor graphics, and have an expected performance life of 10 years.

Don’t believe us? Take a look at the vehicle graphics we did on this Balance of Nature GMC Savannah.

 

Balance of Nature Vehicle Graphics

     Branding is one of the most important aspects of any business whether large or small.  Your brand image is the first thing a potential customer will see.  It is your opportunity to make a great first impression.  Your company brand conveys who you are, what you do, and the quality of service your customers can expect from doing business with you.

Your brand is what people say about you when you’re not in the room
– Jeff Bezos, Founder of Amazon

     A solid logo is one major part of branding.  A visual identity design isn’t “your brand,” though a brand should have a great design that is simple, clean and effective.  For a logo design to be successful it must set itself apart from the competition.  It should be bold, simple to understand, and memorable.  Everywhere a logo is used in your marketing a potential customer needs to see three important concepts:  Who you are, what you do, and the image of quality, expertise, and excellence that you aspire for.  Your logo does not contain your contact information, services, or license numbers.  The latter are key items you will include in your advertising.  Logo recognition is based on color and shape, whereas brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Your logo does not need to say “LLC.”  Your logo does not need a phone number to help drive sales.  It does not need a list of services to help your next client understand what you do.  A strong, simple, and impactful logo is constructed so well, that in most cases a consumer will remember it and seek out your company’s services on their own ahead of your competition.  I will be writing about logo design itself in future articles.

     Branding is a promise of the quality and service clients can depend on from your company.  Your brand is integrated and easily understood from the inside and out.  It is important that your idea is simple and immediate.  It should be clearly understood by the people inside your organization as well as the consumers on the outside.  It is the sum of imagery, ideas, and emotion combined with the consumer’s response that form a brand.  There are three basic steps to achieve your branding goal:

  • Step 1: Define your desired brand (how would you like people to perceive you?)
  • Step 2: Evaluate your current brand (what are people’s opinions of you now?)
  • Step 3: Close the gap between your desired and current brand (decide how you are going to achieve your desired brand and then do it!)

     In BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson describes some of the challenges we face today in a market that is saturated with brands competing to stand out from their competition.

Establishing a simple and different brand idea used to be pretty easy.   So was the  ability to sell it, literally and figuratively.  Ivory was soap.  Hershey’s was chocolate.  Maxwell house was coffee.  Proof of “baby-soft skin” was simple and different enough.  “Deep, rich flavor” was simple and different enough.  Today, with so many brands on the market, establishing a simple, differentiated meaning for a brand, something that hasn’t already been claimed, is a huge challenge.  Any coffee company can develop the technology to be good to the last drop.  What else can you promise that will get people to stop what they’re doing, listen to what you’re saying, and consider changing their brand allegiance?

     Marketing and advertising push exposure of the brand to the consumer.  This is the part that is driven by the company.  Effective marketing campaigns use multiple avenues to create brand awareness.  Advertising through social media, vehicle graphics, billboards, promotional marketing items, point-of-sale signs, locational signs, print publications, and radio are all examples of cross-platform marketing avenues.  Excellent marketing strategies make use of a combination of some or all of these ways to advertise.

     Stay tuned for future articles where I will begin to break down effective marketing campaigns that focus on these advertising types individually.  Each of them has their own strengths in increasing brand awareness and generating greater potential customer opportunities.

“Trendy is the last stage before tacky.”  -Karl Lagerfeld

2018 is upon us, and trends are continuously changing. What may have been the “in” thing in 2017, may be the “out” thing in 2018.

It is time to start looking at what is predicted to take over the graphic design trends in  2018:

1. The Glitch Effect

2. The Ruined Effect

3. Color Channels Effect

2018 will be the year of DOUBLE

1. Double Exposure

2. Double Exposure Duo Tone

3. Double Light

Of course you can expect Typography to stick around as it is a growing trend and pleasing to the eye.

                                                                                                          

https://graphicmama.com/blog/graphic-design-trends-2018/

 


Interested in creating designs like these?

Did you know, Coastal Sign and Design has its own Graphic Design Team? Our in house graphic design team offers a wide variety services. All of the work that is done by our designers can be transformed into an actual product, be it a sign, shirt, business card, vehicle wrap, etc.

 

Take a look at the links below. These are just a few of many Graphic Design creations, that have then

http://www.coastalsign.net/portfolio/warrens-shore-power-electric/

http://www.coastalsign.net/portfolio/gold-hawk-signs/

http://www.coastalsign.net/portfolio/emilie-lane-sign/

 

Contact Us for More Information:

Email: [email protected] or Phone: 609.294.3442

2017 Color of the Year is about to be green(ery) with envy over the 2018 Color of the Year:

〈 Ultra Violet 〉

18-3838

ULTRA VIOLET in Graphics Design and Packaging

photo from http://www.pantone.com

 

How Do They Pick “Color of the Year”?

CMG, or Color Marketing Group, located in Alexandria Virginia, is a non-profit company that helps predict colors for many different products. These CMG members meet a few times per year for a series of workshops that they call “ChromaZone.” The goal of these workshops is to discuss the trends of the future and what colors are going to be the next “in thing.” People who attend these workshops tend to bring with them, Power Points, swatches, test cards and other materials that allow them to better present their stories explaining their color choices. Former CMG Mark Woodman says that politics, pop culture, spots, technology and social issues can influence the selection of colors as well. The CMG team also focuses on the market, in terms of what is at stake for a new launch. With the years color being Ultra Violet, companies who sell these products will most likely see an increase in profits on products offered in that color (paint, bedding, clothing, vinyl).

 

Take a look at ways this Pantone is used:

 

Image result for ultra violet pantone products

 Home Decor

 

Related image

Clothing | Makeup | Shoes |Accessories

 

Image result for ultra violet graphic design

Graphic Design | Logos | Branding

 

Our Graphic Design team is able to make any Ultra Violet plans come to life.

Send us an email to [email protected] or Call Us at 609.294.3442

Posted by: In: Latest Articles 22 Jul 2016 0 comments

When is creative too creative?

Avada News   •   June 2, 2016

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Keep It Simple

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  • Print Design Services

  • Content Marketing

  • PPC Advertising

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Focus on The User

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Posted by: In: Latest Articles 18 Jul 2016 0 comments

Design Basics: Always carry a notebook

Avada News   •   June 2, 2016

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Keep It Simple

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  • Print Design Services

  • Content Marketing

  • PPC Advertising

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Focus on The User

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