Have you ever printed something and noticed the color printed did not match the color on your screen. This is one of the most common problems in the printing industry. We have had customers send us a file and after we print it, they say that it is not the same color they sent us. This even occurs when we print out proofs for our clients on a different printer than the one used for the final project.
The solution to this problem is to use the “Pantone Matching System” or PMS. The PMS has an industry standard book of color swatches with reference numbers that you can give to the printer. The printer is calibrated with the correct ink mixture to create the color you chose. Here at Coastal Sign & Design we pride ourselves in having the most current and updated pantone swatches calibrated in our printers. We are constantly doing checks and running updates to make sure the pantone our clients picked are an exact match to what we print.
When meeting with our clients during the design phase of their project we have them pick their colors from the PMS swatch book. PMS is used when branding your signage. Think of the major brands you see everyday. How about we use Coca-Cola as an example. Do you think you would notice if their logo’s red wasn’t the right color? Then imagine thousands of that wrong print being out in circulation. That is a huge printing error and reflects badly Coca-Cola and the company responsible for doing the printing. You may be thinking, so what Coca-Cola is a huge company and no one will care. Now put yourself in their shoes. What if one of your biggest competitors uses a shade of blue and you do as well. Lets say you just ordered a 100 job-site signs that were printed with a blue that looks like your competitors blue. Do you think people might confuse your business with your competitor? They could be impressed by the number of jobs your competitor is doing when in reality they are really yours. It puts things in perspective, doesn’t it?
This is why it is so important to meet face to face with our graphic designers to establish your business’ color swatches from the beginning of the design process. Haven’t picked a pantone color yet and already established your company’s brand? No problem. Simply come in and go through the PMS Swatch Books and pick the closest match that we can use to print from that day forward.
Coastal Sign & Design is here for all your design and printing needs. Have a question about your business’ color choices? Stop by or give us a call and someone will be happy to assist you.